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How Long Does It Take to Build a Website? Stages, Timelines and What Slows Them Down

Typical timelines for landing pages, company sites, online stores and booking systems, the stages of a web project and what causes delays.

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Published · 4 min read

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This article is also available in Bahasa Indonesia

How long a website takes depends on what it does: one or two working days for a landing page, a few weeks for a system with accounts, payments or bookings. At PintuWeb a landing page takes 1–2 working days, a small business website 2–3 working days and a full online store 5–8 working days, counted from when your content is complete. In practice, the biggest variable is how ready the copy, photos and decisions are on the client's side.

How long does each type of website take?

Type of website PintuWeb package Typical turnaround
A single promotional page Landing Page 1–2 working days
A digital invitation from a theme Digital Invitation 1 working day
A 3–5 page business website Small Business Standard 2–3 working days
A catalogue taking orders on WhatsApp Simple Online Store 3–5 working days
A store with basket and payments Full Online Store 5–8 working days
Table, room or appointment booking Online Booking System 1–2 weeks
Bespoke design and features Custom Website 1–3 weeks, depending on features

These figures come from the same package list as our pricing page, so they always match the quote you receive.

What are the stages of a web project?

  1. Consultation. You describe the business, the goal of the site and examples you like. A clear goal shortens every later step: in a Nielsen Norman Group survey of UX practitioners, 83% of projects that began with a discovery phase were reported successful, against 52% without one.
  2. Quote and deposit. Package, features, price and schedule go in writing. Work starts after a 50% deposit.
  3. Structure and initial design. The page structure and visual direction are approved before building, so big changes do not land at the end.
  4. Build. Pages are built, content goes in, forms and WhatsApp buttons are wired up and basic SEO is set.
  5. Testing and revisions. You open a preview on your own phone and send the revisions your package includes.
  6. Launch. The domain is connected and the site goes live; after the final payment every login is handed over.

What usually causes delays?

  • Content is not ready. Business description, services, prices and photos are the raw material; without them a design can only hold placeholder text.
  • Too many decision-makers. Feedback arriving from several people at different times turns one revision round into three.
  • Features added midway. Small additions usually fit in; large ones such as online payments need their own quote and schedule.
  • Nobody knows who holds the old domain. If the business already owns a domain, find out where it is registered and who has the login.
  • Slow feedback. Every day spent waiting for an answer adds a day to the schedule.

How can you speed it up?

  • Write a short brief: who your customers are, what you want them to do on the site, and three websites you like and why.
  • Gather content in one place: a shared folder with the logo, photos, service list and prices.
  • Name one point of contact who collects feedback from the team and sends it as one list.
  • Decide on must-haves versus nice-to-haves before the quote, so the first version launches on time and extras follow.

If something is missing, we can draft copy from a short brief or use licensed stock photos for now.

Does working remotely or across time zones slow things down?

Not much, if feedback is batched. We work on Western Indonesia Time (WIB, UTC+7); our working hours are on the contact page, and we keep clients updated over WhatsApp at each stage. If you are in Europe or Australia, reviewing the preview at the end of your day and sending one consolidated list means we can pick it up at the start of our next working day, instead of trading single messages across the time difference. More on working with us from abroad is in hiring a web developer in Indonesia.

After launch, when will the site appear on Google?

Not immediately. Google says crawling can take anywhere from a few days to a few weeks. Submitting a sitemap in Search Console helps Google find your pages, but rankings still build gradually through useful content. Our new website SEO checklist lists the steps; local businesses should also set up a Google Business Profile.

Frequently asked questions

Can a website be finished in one day?

For small projects, yes: a digital invitation takes 1 working day and a simple landing page 1–2 working days, provided every piece of content is ready at the start.

Does the clock start when I pay the deposit?

It starts when the deposit is paid and the content is complete. If content arrives later, the schedule moves with it.

Why does an online store take longer than a regular website?

There are more parts to test: catalogue, basket, payments, shipping and the order dashboard. The Full Online Store takes 5–8 working days.

Do revisions add time?

The revisions included in your package are already in the estimate. Extra rounds, or a change of design direction after approval, can extend the schedule.

Sources

  1. Google Search Central — Ask Google to recrawl your URLs (new tab)
  2. Nielsen Norman Group — How Well Discovery Phases Are Performed in UX Projects (new tab)
  3. GOV.UK Service Manual — Agile delivery (new tab)

AryaFounder & full-stack developer of PintuWeb. Building websites for small businesses since 2018, from the interface to the back end and database.

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